Brand guidelines
Warm, clear and unmistakably pro-India. Use these guidelines to keep the brand consistent everywhere it appears.
Wordmark
Always “Lingva” — capital L, no space before the 🗣️ mark. Keep clear space around the wordmark equal to the height of the L.
Colour
Tokens, never raw hex — so themes stay consistent in light and dark.
Typography
We use the native system sans-serif stack for speed and legibility across Indian scripts and Latin alike. Extrabold for headlines, semibold for subheads, regular for body. Never letterspace body copy; reserve wide tracking for small uppercase eyebrows.
Voice & tone
Warm, clear, pro-India — and never condescending.
Speak to learners as capable adults. Celebrate the mother tongue as an asset. Be plain, specific and encouraging.
Never imply English is superior or that Indian languages are a limitation. Avoid jargon, hype and empty superlatives.
Join learners across India mastering new languages the natural way.